1989 This Day In EAR history – Apple Reseller

This Day in EAR Company History

Aug 20th 1989, This Day In EAR history – Becoming an Apple Reseller

Over 20 years ago the process of becoming an Apple reseller was very different from today. The folks in Cupertino California were still a small upstart company, a rebel by the fledgling PC world standards. Our clients were already accepting Apple as a more creative and engaging tool than the more popular Windows desktop box.

What could you do with a Macintosh computer in 1989? Not much! With the “SE” model representing a bold new compact form factor for the computer world, musicians and home enthusiasts appreciated Apple’s graphics friendly OS and hardware.

EAR was selling MIDI based editing products and (hold on to your hat) tapeless digital audio editing! Of course this seems bizarre to  consider today – but at the end of the 1980’s tape still ruled the production world. Editing on an 8″ monochrome computer screen seemed to be from a far off planet!

The early years of computer editing were a “wait and see” process. Wait for the screen to refresh, wait for the cursor to catch up to that thing… what do you call it? Oh yeah a “mouse!”. EAR’s first digital audio editing systems sold were manufactured by Dyaxis*, one of hundreds of now extinct professional audio companies that pioneered the very powerful products we’ve grown used to today.

Fast forward to 2011 – EAR represents hundreds of both professional audio and video products lines – and yes Apple!  Our show rooms and manufacturer selections reflect the very best of contemporary technology and an appreciation for the  product lines and companies that have brought us to the amazing technology we enjoy today!

To find out more about EAR and our products and services – contact one of our product specialists today at 800-473-6914 or via our website contact form.

*Dyaxis was purchased later by Studer

This Day In EAR History July 1995

This day in EAR history… July 10th 1995

16 Years ago this month, we developed this advertisement (below) to convey a very simple message. “We can never be sure what new audio/video technology is right around the corner, but if it is useful and affordable, EAR will lead the way in enabling the technology and offering it immediately to our customers”.

As you can see, the “Symulator” concept ad was about a future hand-held device that could control audio and video transports and also be a tool for editing and displaying sound and picture. Sound familiar?

No, we didn’t invent the IPad but we did create quite a stir with some overseas companies who didn’t quite understand the “what-if?” nature of the ad and began calling us to find out how we developed this amazing device!

It was a bit of a challenge trying to explain to them that this “product” was only an example of some future idea and not something that was currently available! We were busy taking calls for weeks!

Today you can buy a number of products that bring amazing functionality to your palm. Most recently the iPad. Checkout out our coming events for personal factory visits or a personal demonstration.

Affordable Custom Virtual Sets

Newtek Offers Custom Virtual Set Editor Version 1.5

EAR and Newtek are excited to announce an update to TriCaster™ Virtual Set Editor (VSE). This update involves additional PSD (Photoshop® document) support, allowing for better integration of your PSD art files into TriCaster virtual sets.

If you plan on purchasing or already own a Tricaster 300, 850 or Extreme – the “VSE” allows the customization of ready made sets with your logo, images, stock footage and more – in minutes! Visit EAR’s new premier demonstration room for a personal test drive and see how the world of Tricaster can create real business revenue and improve your production quality.

Request a Demo
PSD support now includes the following benefits:

  • The ability to use 32 or 16-bit PSD files to get real warped mapping layers gives customers more options
  • Support for PSD Layer Groups provides seamless conversion to VSE Layer Groups, for better organization
  • The ability to name individual PSD Input Layers allows for easier file management
  • The ability to rename angles provides added convenience

For more information contact an EAR product specialist today at 800-473-6914 or request a demo (button above).

This Day In EAR History

This Day in EAR history -The Total Technolgy Catalog

EAR’s Total Technology Catalog Released – June 1st 1987

Information is changing with the blink of an eye. Products come and go and features evolve almost daily. But in 1987 the professional audio and video world was very different, change came at a predictably slow pace. The Total Technology Catalog (TTC) was bold and different for the late 1980’s. With most companies identifying themselves as either audio or video, EAR printed a catalog with both audio AND video.

Late Generation Audio MultiTrack (click to see more)

While a lot has changed in the decades since the TTC was released, our customers and markets have remained constant. Many of the people that helped us create this unique publication are still with EAR today. With literally hundreds of years of professional audio, video and systems expertise under one roof, we’ve decided to explain some of our history as a regular feature of our website.


click for larger image

Why was showing audio and video equipment in the same catalog different? 30 years ago audio and video products were entirely separate parts of the workflow – separate equipment and operators, even on the same project. As products became faster and smarter, the need to synchronize audio and video tape became fundamental. We don’t think much about it today – but locking to mechanical transports together and “syncing them up” was quite a trick!

Working with different film, video and audio transports during playback and record became a challenging new art. EAR was among the first companies nationally to specialize in helping people program this new generation of products and the  synchronizing computers that controlled them. Some of our clients included Robert Altman, Paul McCartney, Lindsay Buckingham and many other artists pushing the technology envelope for that day.

As tape based workflows became replaced by file based computer systems, EAR moved from tape transport companies (Otari, Tascam and  Fostex) to file based editing companies (apple, Avid, AJA, Adobe). Our goal has always been to deliver the most sophisticated and cost effective professional products. We are considered by many to be the go-to people in the Southwest for audio and video workflow design and product support.  We can help provide the best value for individual parts – or turnkey systems that deliver the most for your investment.

Sony BVU950 U-matic Editing Video Deck (click to see more)

We invite you to check in with our experienced staff of audio and video professionals for help finding the best products for your creative projects.

Pro Tools|HD Native Upgrades

Trade in your legacy hardware – Pro Tools|HD Native Upgrades

If this seems like a special offer out of the way-back machine, you are correct. This special originally ran at the first of this year (2011) and has been extended through June. It’s a great chance to trade in your aging Pro Tools hardware for cash credit! This may be the last chance to get some trade in bucks out of your old Digidesign gear. NOTE: See the new products as the factory road show May 12th, register now.

Pro Tools|HD Native Exchange
With this two-part promotion, customers who own any legacy PCI-based system, including Pro Tools 3, Pro Tools|24, Pro Tools|24 Mix family, or Pro Tools|HD PCI systems, now have a money-saving opportunity to work on today’s high-performance PCIe-based desktop computers by exchanging their existing system to a Pro Tools|HD Native PCIe core system at 54% off. Owners of legacy Pro Tools PCI-based systems also have the option of using their existing PCI cards with a supported Magma PCIe-to-PCIx chassis. Alternatively, owners of Mbox (any) and 00x family products can upgrade to Pro Tools|HD Native and HD OMNI or HD I/O and save up to 16%.  – Call an EAR product specialist for special pro pricing and save on sales tax too!

Gain Savings and Control with the Pro Tools+Mbox Pro and Artist Control Bundle
With the Pro Tools + Mbox Pro and Artist Control bundle promotion, customers get the best-sounding FireWire interface on the market, the industry’s leading music and audio production software, and the hottest small-format control surface—all bundled together at savings of $266 (USD, versus cost of purchasing separately). For customers looking to get better sound and control of their mixes, there’s never been a better time to act!

Call an EAR product specialist for special pro pricing and save on sales tax too! EAR has been the Southwests most experienced Avid/Digidesign reseller since 1990. Great advice, pricing and people.