I assume you’re reading this article because you have already decided storing hard drives and camera media in a desk drawer is not a good idea and you’re looking for a better way to manage your content. Time to skip past the many stages of grief related to lost media and awkward file sharing, and move forward with improving the accessibility and uses for your content resources.
Some really good news
With recent advancements in virtualization and cloud resources, the cost and ease organizing your media has taken a quantum leap forward. First let’s agree on some terms for the common types of asset management systems.
Post and broadcast production asset management systems:
In most post and broadcast environments, a Production Asset Management system (PAM) is perfect. For Larger applications or tighter integration with other business systems, a Media Asset Management system (MAM) is a more functional and customizable choice. Digital Asset Manager systems (DAM) can be used for post and broadcast, however MAMs are typically used with DAMs to provide better workflow functionality.
Secure Sharing & Remote Access
PAMs, MAMs or DAMs consider secure files sharing with coworkers and clients to be a core feature. Assets can be directly accessed via browsers or other applications, saving everyone time and effort. To minimize bandwidth for these purposes, proxy (low resolution) versions of the files are used with access to the full resolution version for download as needed. This is the single most important issues when determining system hardware and cloud resources.
Clients requiring remote access or working on mobile devices can also require real-time proxies. In general, the more proxies you need, the more processing you’ll need. If your demands moves beyond a few editors or require real-time proxies, special hardware or dedicated cloud/virtual services may be required (ie: it can get expensive quickly). However the flexibility and benefits may be well worth the extra costs.
MAMs, Future Proofing & APIs
For larger applications, MAMs can provide real-time access to data for other business systems. This opens up functionality for ecommerce, traffic, compliance and many other crucial business functions. Communication with other business systems is usually managed through a common application programming interface or “API”. The need for APIs is largely related to customization and real-time data sharing. For systems requiring customization or sharing program data, API is a big feature. If you think APIs will become important for your future needs, this may determine if the extra cost for a MAM compared to a PAM is a good value. If you invest in a MAM, you should confirm the API documentation is well maintained and supported by the manufacturer.
Ease of Use Is Everything
Editors don’t like to leave the editing application while they are working. For this reason, PAMs or MAMs that allow editors to access and manage assets from within a workflow application’s user interface are highly valued. To accomplish this, the MAM or PAM asset features appear as a panel or menu option. This is a big time saver as bouncing between applications becomes unnecessary. DAMs don’t usually provide this feature for post and broadcast applications.
Each asset management system has its strengths, weaknesses and specialized features. There are 100’s of manufacturers, and each have their own market focus. Let’s compare MAMs, PAMs and DAMs from the post production and broadcast perspectives. Below is a brief comparison for each system type.
PAM (Production Asset Management)
Editshare Flow, Avid Interplay, SNS ShareBrowser, Facilis FastTracker, ProMax Platform
MAM (Media Asset Management)
Arvato MediaPortal, Square Box Systems CatDV
DAM (Digital Asset Management)
MicroSoft Sharepoint, Workfront (formerly AtTask), Adobe
Which One is Right for My Application? MAM, PAM or DAM?
– Fear not! There is likely a product off the shelf that’s right for you… but it will take some tweaking. If this article helped answer a few questions, it likely created even more. Drilling down on the details of the many manufacturers and options can be the more challenging part of the process. We can help you get it right today while keeping an eye on future trends to protect your investment.
Give us a call, chat or get a quick quote today!
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EAR has over 40 years of media storage expertise to properly implement an archiving solution into your broadcast or media organization’s workflow. Some of the largest government and corporate entities and their IT departments rely on us everyday for the following:
- Manage your media (from within applications or browser)
- Securely share your media with 3rd parties
- Archive or backup on premise or offsite
- Create automated or collaborative workflows
With the size of the digital world around us exponentially increasing, archiving is a concern for nearly every industry. Properly storing content in a safe and accessible manner is important to ensuring your team has access to the right media at the right time. To best leverage your existing and future network resources, EAR can work with your enterprise IT staff or small workgroup.
The best place to start is to identify your existing assets and resources, and give us a call.
If you have a specific project or plan to accommodate, suggest a working time frame and budget. Equipped with these details, we can prepare courtesy quotes for review and consideration. The time frame will help us select complimentary products that can work together today, or at some time in the future. We can help you set priorities for the start of your system deployment and a long term strategy to maximize flexibility and return on investment.
Call or email us today to find out more about how to protect your assets and build for your future. Get a Quick Quote
ROC LIC# 276269, 1GPA Contract 16-11PV-06
Continued Part 2 of 2 (read part 1 of 1)
New, But Not Beta. As an investment, buying the latest generation in technology is the best way to insure a long life cycle for your purchase. If you’re building a system, the safest way to integrate is to include equipment of the current generation, but not version 1.0 if possible. Many upgrade projects stop dead in their tracks waiting for just one component to get a stable software release or a firmware patch. An example would be choosing a file format that has great advantages but is too new to know if it will be widely supported before the next generation replaces it. The best option would be to build around proven standards and design a way to migrate to newer formats into your system.
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