I assume you’re reading this article because you have already decided storing hard drives and camera media in a desk drawer is not a good idea and you’re looking for a better way to manage your content. Time to skip past the many stages of grief related to lost media and awkward file sharing, and move forward with improving the accessibility and uses for your content resources.
Some really good news
With recent advancements in virtualization and cloud resources, the cost and ease organizing your media has taken a quantum leap forward. First let’s agree on some terms for the common types of asset management systems.
Post and broadcast production asset management systems:
In most post and broadcast environments, a Production Asset Management system (PAM) is perfect. For Larger applications or tighter integration with other business systems, a Media Asset Management system (MAM) is a more functional and customizable choice. Digital Asset Manager systems (DAM) can be used for post and broadcast, however MAMs are typically used with DAMs to provide better workflow functionality.
Secure Sharing & Remote Access
PAMs, MAMs or DAMs consider secure files sharing with coworkers and clients to be a core feature. Assets can be directly accessed via browsers or other applications, saving everyone time and effort. To minimize bandwidth for these purposes, proxy (low resolution) versions of the files are used with access to the full resolution version for download as needed. This is the single most important issues when determining system hardware and cloud resources.
Clients requiring remote access or working on mobile devices can also require real-time proxies. In general, the more proxies you need, the more processing you’ll need. If your demands moves beyond a few editors or require real-time proxies, special hardware or dedicated cloud/virtual services may be required (ie: it can get expensive quickly). However the flexibility and benefits may be well worth the extra costs.
MAMs, Future Proofing & APIs
For larger applications, MAMs can provide real-time access to data for other business systems. This opens up functionality for ecommerce, traffic, compliance and many other crucial business functions. Communication with other business systems is usually managed through a common application programming interface or “API”. The need for APIs is largely related to customization and real-time data sharing. For systems requiring customization or sharing program data, API is a big feature. If you think APIs will become important for your future needs, this may determine if the extra cost for a MAM compared to a PAM is a good value. If you invest in a MAM, you should confirm the API documentation is well maintained and supported by the manufacturer.
Ease of Use Is Everything
Editors don’t like to leave the editing application while they are working. For this reason, PAMs or MAMs that allow editors to access and manage assets from within a workflow application’s user interface are highly valued. To accomplish this, the MAM or PAM asset features appear as a panel or menu option. This is a big time saver as bouncing between applications becomes unnecessary. DAMs don’t usually provide this feature for post and broadcast applications.
Each asset management system has its strengths, weaknesses and specialized features. There are 100’s of manufacturers, and each have their own market focus. Let’s compare MAMs, PAMs and DAMs from the post production and broadcast perspectives. Below is a brief comparison for each system type.
PAM (Production Asset Management)
Editshare Flow, Avid Interplay, SNS ShareBrowser, Facilis FastTracker, ProMax Platform
MAM (Media Asset Management)
Arvato MediaPortal, Square Box Systems CatDV
DAM (Digital Asset Management)
MicroSoft Sharepoint, Workfront (formerly AtTask), Adobe
Which One is Right for My Application? MAM, PAM or DAM?
– Fear not! There is likely a product off the shelf that’s right for you… but it will take some tweaking. If this article helped answer a few questions, it likely created even more. Drilling down on the details of the many manufacturers and options can be the more challenging part of the process. We can help you get it right today while keeping an eye on future trends to protect your investment.
Give us a call, chat or get a quick quote today!
In the category of simple but amazingly functional is a new product set by AudioFetch. Any application that can benefit by personal audio feeds, will love these Wi-Fi broadcasting products!
Entertainment venues, museums, house of worship – really anytime the listener would like to control their own volume level and source – AudioFetch can deliver. Simply purchase once of their audio processors and connect your audio source. The AudioFetch device will encode the audio and deliver via Wi-Fi to any cell phone that is app enabled (Free via iTunes or the android app stores). The audio is broadcasted via multicasting so there is no limit to the number of simultaneous listeners. Encoding boxes with up to 64 inputs are available for multi-lingual or multi source applications (example: sports bar).
EAR can help guide you through the various options and guarantee you’ll be thrilled with the results, happy listeners! Contact us today via chat, contact form, email or call 800-473-6914.
P.S. VideoFatch is coming soon…
Capture, Transcode & Distribute: Free Webinar
Learn how to work faster, get better results and reduce your costs. EAR is sponsoring a free webinar specifically for content creation professionals and broadcasters. Specify a time that is best for you when you register.
See how Telestream and EAR can make your life easier and more productive with the best of breed transcoding, media distribution and file evaluation quality solutions. And for a limited time, you can get a free test drive! You can try Telestream’s “Vantage” software, the next generation world class product line of encoding, confident monitoring and media distribution hardware and software.
Now available, Vantage 7 adds two new products built on the Vantage platform, new media analysis capabilities, more post-production formats and 3rd party product integration.
New Product! Post Producer – automates repetitive content assembly and production tasks which would otherwise tie up editors and NLE workstations
- Constructs multi-layered video deliverables
- Composites video, graphics, captions, subtitles
- Provides greater efficiency and accuracy
- Benefits multi-language distribution, promo creation,
local weather updates, audio dubbing, station branding
New Product! TrafficManager – following its highly successful predecessor, this next-gen product streamlines file-based ad ingest and media management
- Ingests local, regional and national spots
- Increases ad sales by streamlining ad processing
- Reduces errors by creating centralized ad inventory and management
- Automates regulatory compliance and file-based measurements
New! Vantage Analysis Pro – expands Vantage media analysis and intelligent decision-making capabilities
- Makes decisions based on Dolby E metadata
- Provides QC action for compliance checking
- Integrates MediaInfo, extending media parameters
- Removes the complexity of mixed media environments
More features for Post-Production – following recent receipt of the Engineering Excellence Award from the Hollywood Post Alliance for Vantage video processing technology, we’ve added:
- Direct ingest of DPX sequence files
- Direct ingest of RED RAW acquisition formats
- 24 to 25 frames per second audio conversion
Need help? Call, contact us via our website or request a demo. EAR has designed and delivered national media distributions systems based on Telestream for broadcast and cable systems. We are one of their most experienced professional resellers featuring individual products at great prices or design and installation of complete systems.
The Southwests only 4k/UHD demonstration facility See the latest hardware and software for the next generation of broadcast and production. Located only a few minutes from all major freeways and Sky Harbor Airport in Phoenix.
Request A Demonstration Today Complete the form below to help us prepare for your personal demonstration. Please specify as much information as possible and we’ll do the rest!
About the types of demonstrations:
EAR can provide personal or group, in person or virtual desktop demonstrations. Check out our Events Page for future manufacturers special events. Here are some examples of products and demonstrations we can accommodate EAR’s nationally famous sales facility or at your location.
Avid Unveils Next Generation Pro Tools 12
Open yourself to the possibilities. Pro Tools redefines the world’s most popular, most advanced music and audio production platform with a completely re-architected, open version of Pro Tools software, giving you what you asked for—and so much more. Most product ships within one business day!
Pro Tools 12 offers:
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And now Pro Tools comes with a one-year, renewable Avid Standard Support plan, which includes all future Pro Tools updates and upgrades—including the new cloud collaboration and Avid Marketplace features we announced earlier this year (watch the video for details)—plus, access to world-class professional support around the clock. More about Pro Tools .
Complete system bundles will be available, Avid say this is to ensure the greatest performance, stability, sound quality and price.
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Contact an EAR product specialist at 800-473-6914 to get Pro Tools 9 today! EAR Has been a Pro Tools reseller since 1989. We know PT and professional audio like no other company in the South West. Ask about special pricing for professional, educational or government purchases. Get a quick quote today!