Avid Support Details

Avid Support, Product Details

One of the great advantages of computer based products is how easy they can evolve and become enhanced with upgrades and updates. Avid is one of the few professional manufacturers that offer a variety of choices to support and keep your system current with the latest release. More about our services

Avid support has made some changes and as an Avid support customer, we wanted you to be among the first to know.

As of April 2012 Avid is offering a new support product line with Expert, ExpertPlus and Elite,. These changes were developed based on your feedback to best address your needs. The new support products replace the previous “assurance” products and offer increased access to support, more flexibility to the plans and some major improvements to our systems and operations to improve your overall experience.

If you have support purchased prior to these changes, the changes will not affect you until your contract is up for renewal. Remember, we’re always here to help you get the most out of your support contract.

get a quick quoteAvid Advantage: gives you the edge you need to thrive in today’s highly-competitive media market.  Delivered by global teams of Avid Advantage professionals with world-class experience and expertise, every Avid Advantage plan is designed to ensure you maintain the highest standard of operational effectiveness.

There are three types of support you can purchase annually. They range from “Elite” mission critical broadcast to just minimal cost for Experts:
Expert: includes 7×24 access with 24-hour response, basic phone support, standard escalation and hardware coverage (optional for a fee).
ExpertPlus: includes 7×24 access with 4-hour response, priority phone support, Code Blue escalation, upgrades and hardware coverage (optional for a fee).
Elite: includes 7×24 access with a 1-hour response, highest priority phone support, Code Blue escalation, upgrades, hardware coverage and proactive support with system monitoring and complimentary health checks.

We also sell local packages and software upgrades for system off regular support.

If you’d like more factory fresh details, please take a look at the Avid Advantage support website. Avid also offers online support for all their support programs 24×7:

Avid Knowledge Base: Search product information, subscribe to articles of interest, and receive notification when new information is posted.

Avid Advantage support portal: Register now, log in and submit a case online. It’s an easy way to submit, edit, and monitor all of your support cases.

Need more help with choosing the best support for your system or special professional pricing? Contact an EAR product support specialist today at 800-473-6914.

EAR has been a Avid professional reseller since 1993.

Video For Fender

Creating Video For A Legendary Guitar Company

Fender Guitar Chooses EAR For New Production Facilities

One of the more challenging parts of running a business in the 21st century is getting your story out to your employees and clients. With so many options to choose from,  social networking, streaming websites and many more – how do you decide on the best tools for your creative staff work with?

When the 66 year old legendary guitar manufacturer Fender decided to go public and upgrade their internal production capabilities they chose EAR to help make it happen. (image: PBS.org)

In advance of going public, Fender wanted to create content to tell their story as only they could, first hand experiences and company centric stories for marketing and internal training. They wanted versatile, cost effective and dynamic content for the web, trade shows and sales presentations.They decided original video content was the most effective way to package and delivery this messaging.

With thousands of people reviewing their IPO process,  many people would be taking a fresh look at Fender and expect it to be a strong investment if the messaging was right. The videos couldn’t look like the typical corporate talking-head clips that are way too easy sleep through.

To give them a versatile set of tools and a step-up from the norm, Fender chose the Panasonic AG-AF100 video film-style cameras. The AF100 offered the “film look” and all the ease of use of a compact professional video camcorder. Interchangeable lens and 24p HD recording were key to the look they were after.

Fender planned to start two new facilities in Los Angles and Scottsdale. The workflow had to allow easy transition between projects and locations. EAR guided the Fender staff through the product selection, setup, and workflow design process. (More about the AF100 and Special demo pricing while supplies last).

The average new production system contains over 40+ items. Properly designed to work together, there should be very little overlap or disconnects in the creative process from lights and cameras, to final post production and delivery. With the right help, a packaged system including everything from lighting to cameras and editing has never been more powerful and affordable.

With over 30 years of experience and the “best of breed” products, EAR delivers unique value and performance like no other company. Contact one of our professional product specialists to see how we can help you create and deliver your company story today.

Congratulations to Fender for their successful launch of new marketing capabilities. We wish them many years of great stories and quality production ahead! We’ll be there to help keep them running smoothly.

For additional information on this project please contact Jerry Delgado – email: jerry (at) ear.net 800-473-6914

Globe Trottering With Shure And EAR

Globetrotting the World With EAR And Shure

The world famous Harlem Globtrotters have been entertaining fans all over the world for over 85 years. Their technical wizardry on the basketball court along with their humor has been a winning combination for their fans. Being able to hear the players and their hardwork splitting comedy is the key to that success.

The Globetrotters have been using wireless microphones at games for years but it was a typical road weary collection of systems and wires that you often see in system traveled the world over. The wear and tear of their constant travel schedule and equipment demands became a head ache with constant repairs and a challenge to keep operating. The Globetrotters turned to EAR for a custom but simple set of solutions. Jerry Delgado at EAR propose a roadworthy solution for their wireless mic systems.

click for more product info

Jerry suggested Shure’s flagship UHF-R system (SHU-UR14DG1) coupled with Countryman B6 lavaliere microphones which offer great protection from sweat and secure rugged connections. Everything was installed in a specialty design SKB shockmount rolling rackmount case for a quick easy setup once they arrive at one of the 100’s venues they perform at yearly.

The systems have worked well but with the amounts of dates both nationally and internationally the Harlem Globetrotters do understand that inevitably something is bound to fail. Airlines and trucking companies can challenge even the toughest gear. EAR has been integral in making sure the systems stay in top form. Whether it’s replacing parts or repairs, the systems come in for seasonal “tune-ups”  and have been performing with minimal downtime.

EAR offers volume based discounts and special educational and government pricing. We can help you find the right product to meet your system needs and price point.  EAR has been a Shure reseller since 1978 and is one of their most experienced professional resellers featuring individual products at great prices or design and installation of complete systems.

Whether you have demanding international travel requirements, or cost effective local requirements, EAR can help. We provide free system advice and can suggest the best way to get the most from your system purchase.

Mix Magazine features Dallas Baptist Univ

Mix Magazine features Dallas Baptist University Premier Audio Facility

DBU Chooses EAR Professional Audio/Video for AVID Audio System Design, Integration and Equipment Supply

In a recent Educational focused issue of Mix Magazine, Dallas Baptist University was chosen as a premier national audio education facility. EAR Professional Audio/Video was selected for system design, Integration and equipment fulfillment for their newly constructed Horner Music Hall Recording Studio. The new complex was designed by Russ Berger Design Group.

This new all new facility features a first floor complex with a main surround control room, Production A and B control rooms, each fully integrated with studios and a central machine room. Each of the three independent control room environments feature AVID Audio Pro Tools HD systems with AVID ICON control surfaces including D-Control ES and C|24 models.

The Pro Tools file based workflow is designed for collaboration between each of the control rooms, depending on various project and curriculum objectives including film scoring, Foley, music recording, and music composition.

Dallas Baptist University features an Avid Audio D-Command console. EAR offers special educational and professional pricing programs. To learn more, simply ask for a quick quote today.

For additional information on this project please contact John Gibson – john (at) ear.net 800-473-6914

Audio Editing – The Early Pro Tools Days

The Early Days of Audio Editing With Pro Tools

Most people in audio production never stop to think about how recording and editing was done before the age of the computer. This article discusses one of the early hard disk based editing products from 20 years ago. Digidesign’s Sound Tools was the predecessor to Pro Tools. With only two channel editing, it was primitive by our present standards – but (in old man speak) “We liked it that way!”.

Today it seems unimaginable to spend seven-figure money to set up a world class recording studio – much less “wait” for even a simple edit to take shape with clients over our shoulder. But soft leather couches, patient production people working long hours and a good cappuccino machine made the process  manageable. It was early in the 1990s and we all thought the professional production world would always be this way, expensive and slow. Within a span of just 2-3 years it all changed dramatically.

From Linear to Non-linear. With tape – every edit was a rhythm of roll the tape, stop, rock the reels to find your edit spot, mark with a grease pencil or thumb, slide into an edit block, cut with razor blade and reconnect tape with edit tabs. I’m exhausted just thinking about it! Some of our best clients would have so many edits, the tape was solid white with edit tape!

Early Pro Tools Mono-Chrome Interface

Enter this new thing, “non-linear” editing. In 1989 Digidesign and Dyaxis offered the audio editor the first generation of “hard disk based” editing.  The 500Mega-byte drives were very “mechanical” sounding as the fans and whirling drive parts chattered and buzzed.  It was still very exciting to think that you could move between edits with almost instantaneous commands. This space age user interface boasted a crazy new feature called an “undo” button. OMG! ;0)

To appreciated how impressive these new systems were compared to “linear” tape, think of comparing Star Treks’ transporter to driving across country in a car. There was no comparison!

Digidesign Sound Tools circa 1990 (click for enlarged view)

Typical of dramatic changes in high technology products, some people adopted early. While the subjective quality of the new hard disk based editors left some hold-outs, many were quick to save money and benefit from the much quicker new “non-linear” editing workstations. It would be a few more years before hard disk based system surpassed most “broadcast” or “world class” quality analog editors.

EAR was the first  Apple, Avid and Digidesign professional audio reseller in the Southwest and the new “Pro Tools” was a huge success. At only $6,000 it was a bargain! Professional Ampex, MCI or Otari tape decks were $4,000-$25,000 alone. The new price point and 16bit resolution made it an instant hit with smaller production companies and studios. The workflow of the day still required your edited project to be finished back to tape (ie: “layback”). However, the cost savings of buying one tape deck compared to multiple decks more than paid for the cost of the computer and software.

Sound Tolos brouchure details

The system was built on the Apple SE and Mac II, early Mac desktop computers. Apple was still a renegade computer for right-brained people, but their superior (often mono-chrome) graphics and creative feel made them the obvious platform of choice. EAR was also an Apple reseller – a perfect fit for our clients! Some may remember these days with fondness, others with frustration.

The early systems were not without their temperamental crashes. Like most new technology, as long as the head aches  don’t out number the advantages – people grew with the improvements and stability over the years.

30 years later EAR is one of the largest professional audio editing workstation providers in the Southwest. We now cover everything from microphones, mixing, content distribution and automated filed based workflow products.

We’re proud to have had the opportunity be the first of our kind in so many ways over the past decades, while still blazing new technology trails today! Haven’t seen the newest version of Pro Tools? Download a 30 day free trial version.

EAR’s nationally renowned award winning staff offers deep product knowledge and first rate integration, management and “after the sale” support for professional audio and video products and services.